When you think of a reliable public-facing space for advertising, you’d be forgiven if your mind didn’t suddenly jump to the taxi cab. But did you know that taxi advertising is one of the most efficient and cost-effective methods for getting the word out about your business? Consider this; your advertisement placed on the top of a taxi can offer some of the most comprehensive advertising for your area. This is accomplished in two ways. The first is the fact that your ad when placed on the roof of a cab essentially becomes a moving billboard. Exponentially increasing the reach of your advertisement, as the taxi makes its journey around the city to complete its fairs. The second leverages the fact that nowadays most cabs feature screens or tablets installed into their interior. This creates a rare window of opportunity, where you have an uninterrupted period in which your potential customer sits with your product. This window can last anywhere from five minutes to upwards of an hour depending on the fair. In our modern economy of attention, an opportunity like this is practically unheard of. These are just two examples of how powerful advertising with a taxi company can be. Now, if you’re still unconvinced, let’s take a moment to further explore how a taxi-based advertorial strategy can benefit your company!
A Number’s Game
Anyone who has experienced a high level of success in almost any field will tell you the same thing. As they were coming up they’d heard about a hundred no’s before they finally got their one yes. This concept can be applied to advertising as well. You see, advertising is essentially a number game. You present your product or service to enough people, that eventually someone recognizes its value and purchases it. The question is, how can we ensure that the maximum amount of eyeballs find their way to your advertisement? Well, that can get a little complicated. One of the greatest weaknesses of public outdoor advertising is that 90 percent of the time it is static. Whether it be a billboard or an ad on a bench, these advertisements are all staying exactly where you left them. This severely limits your ad’s reach and is hugely detrimental to businesses that lack the budget to plaster the city with fliers and billboards. This is where the taxi comes in. When you place an ad on the top of a cab, you create a billboard that all of the sudden can reach a nearly unlimited pool of potential clients. This is because your advertisement is now traveling across your area, catching the eyes of anyone who may see it.
Activating the Attention Economy
Now you’re probably thinking to yourself, “now that I have their attention. How do I keep it?” This is a notion many people struggle with, and is the perfect segue into the next point in our article. How does one drown out all of the digital noise, and bring the focus solely on their product? Well, that is a question that currently has no definitive answer. The main difficulty of advertising in 2022 is the fact that there is so much information constantly being pumped into our brains that it seems nigh impossible to make a product feel unique. Most companies have seemingly decided to address this issue by getting louder, and louder. But what if you did the opposite? What if you had a smaller, quieter advertisement, that didn’t strive to smash its way into your customers’ realm of perception, but rather slowly and methodically permeate it? How is this possible? Through taxi cab advertising of course! Most taxis have started to feature screens installed into the backs of their front-row seating. These screens often display advertisements. A person’s ride in a taxi can last anywhere from a couple of minutes to a couple of hours. This produces a window of time in which your potential customer sits with your advertisement in an environment with a minimal amount of distraction. This is almost unheard of in the realm of modern advertising. Finally, your ad doesn’t have to compete with the myriad of other distractions that are occurring in the outside world. It can sit up front and center slowly convincing and enticing your new client to try whatever it is that you’re selling!
The world of advertising is as cutthroat as it gets, and if you’re a small business looking to get the most that you can out of your advertising budget. Then renting a dozen billboards, and twenty bus stop benches around the city for your campaign just isn’t feasible. What your company needs is a lightweight and highly maneuverable form of advertising. Something like getting your business advertised by a taxi cab is a perfect solution because you have a stunning combination of quantity and quality interactions that maximize your potential customer base. When you’re trying to advertise your business the name of the game is eyeballs. You want a lot of them, and you want them to watch you for a long time. Using an advertisement strategy like this is one of the best ways to get them!