So you’ve signed up for Instagram, and have a Facebook page, yet you don’t want to link them. What do you do? Do you unlink the two accounts and run your Instagram promotions on your own? That’s a good question. And you’d be surprised to learn that you can’t. Instagram will let you run your Instagram advertisements without linking them to your Facebook Page, but that’s just because most of your advertisers have already linked their profiles. You can’t easily disconnect them unless you’re willing to lose the Facebook Page connection.
If you’re new to Instagram, there are a couple of things you should know first. Facebook’s pixel allows you to target ads to specific audiences, including women and men. This can be beneficial if you’re trying to target sales on social media. For instance, you might want to target your Instagram ads to people who visited your website and took certain actions, like checking out, or leaving a cart. You could also use this to win back lost customers with remarketing.
Once you’ve set up your account, you can begin promoting your content. Just like with Facebook’s Boost Post feature, Instagram advertising will help you scale your posts and show them to new people. To make the most of Instagram advertisements, you’ll need a Facebook Business Page or business account. The good news is that this is not hard to do – and it’s free.