To use Facebook Messenger ads for your marketing, you’ll need to have a website. If your site has a landing page, you can create a Messenger ad that redirects visitors to it. Alternatively, you can customize your ad to send people to another Page. You can even see a person’s Messenger statistics while ad-viewing. Regardless of how you use Messenger advertising, it’s essential that you follow these tips to optimize your campaign.
First, make sure you create a campaign name. It should be memorable and easy to recall. This way, if someone clicks on it, they’ll likely remember your ad and return to it. Second, make sure your ad is not too flashy or distracting. If a user reports your ad for being too flashy, they’ll have a way to report it and the ad will be removed.
The key is to choose a goal that’s relevant to the content of your ad. Choose one that aligns with your sales funnel and your overall business goals. If you sell shoes, for instance, your goal might be to generate awareness about your brand. Consideration goals will reach people who want more information about your products and services, while conversion goals will entice them to buy a product. Messenger doesn’t have the capability to reach all of your marketing goals.
Facebook Messenger advertising is similar to LinkedIn Sponsored InMail, but it has several unique benefits. Unlike LinkedIn Sponsored InMail, Facebook Messenger ads allow you to send messages only to people who have engaged with your brand in Messenger. This means you can target cold leads with a campaign without scaring them off. So, why not try it for your next campaign? So how might we work with Facebook Messenger advertising?